Indescribable!

Nestlé are relaunching Cinnamon Grahams cereal as if it's a new product, calling it Curiously Cinnamon, descending on office buildings and giving out free samples to the workers and holding a competition in which you can win £250 of Tesco vouchers (possibly the least exciting prize ever offered by a breakfast cereal) by describing the 'indescribable taste' of Curiously Cinnamon. The tagline for the "new" cereal is apparently "the indescribable taste of toasted cinnamon squares".

Now, it may just be me, but when I hear the phrase "indescribable taste", I automatically assume that we're talking about something that tastes awful. Since when is "indescribable" a flattering way to describe food? To me, the only thing "indescribable" describes is these guys:

Come to think of it, it probably is just me.

And on an unrelated note, aargh! I've just seen a trailer for a film called "The Invention of Lying" that uses the same basic idea as the first chapter of my unpublished masterpiece "The Adventures of Jayce and Alex"! Ricky Gervais stole my idea! And now I'll never be able to offer the story for publication until everyone's forgotten this latest movie!