According to a filler article in the Metro newspaper this morning, it's Brain Awareness Week, or something like that. Every week seems to be brain something week, probably because there are lots of people competing to promote their brain-enhancing books or systems these days. One of them, Simon Wootton, who co-wrote a book about Strategic Thinking, offered his advice on that much-loved subject of newspapers and magazines with a page to pad out, how to remember birthdays and where you put your car keys. He came out with the suggestion to "Use a diary or a mobile phone as an electronic prompt for birthdays or anniversaries."
So Brain Awareness Week (or whatever it is) is a time for us to not even try to use our brains to remember things, but just rely on our mobile phones to do our thinking for us? It's disgraceful! I was thinking of writing an outraged letter to the Metro about it, but I decided that my blog readers would be more likely to get the joke.