Monday, July 12, 2010

Names

I don't blog about the news, or about politics, but if I did I would have something to say about the people who elected an MP called Mark Reckless, and then didn't expect him to get into the newspapers for getting drunk. Still, it reminds me of the reason why Boots the Chemists was successful despite sounding like a place where you buy shoes - apparently the arch rival of John Boot's original 'British and American Botanic Establishment' was Dr Coffin's Botanico-Medical Dispensary.

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'Boots' is a silly name for a chemist's shop, but can you imagine saying "I'm just going to Coffins to pick up my prescription"? It just wouldn't have caught on, would it?

I love this advert, anyway. "J. Boot takes the opportunity of thanking his numerous friends and the public for their liberal support during the last five years, in which period he has successfully treated almost every kind of disease, and can confidently assert that the vegetable kingdom affords a remedy for all." Catchy slogan. But funnily enough, Boots didn't become a successful business until John's son Jesse started selling real medicine as well as vegetable remedies. I can't imagine why.

1 comment:

Anonymous said...

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