The Israeli journalist I was talking to on Sunday came out with the old chestnut "Do you ever walk into a room and find you can't remember what you were meaning to do there?" I cheerfully replied that yes, I do, all the time. "What do you do then?", she asked. "I do something else,' I replied. "If I can't remember, it can't have been anything important."
She found this quite funny, especially since she'd asked Tony Buzan the same question a couple of days earlier, and he'd spelled out extensive techniques and strategies for remembering what you were meaning to do.