Since I've posted more than one blog entry criticising TV adverts that have no idea how to sell their product, I thought I really should praise comparethemarket.com, for their brilliant 'comparethemeerkat.com' ads. Now THAT's how to present a concept in a memorable way!
For the benefit of foreigners or non-TV-watchers, comparethemarket.com is a car insurance website, and their adverts consist of a meerkat explaining that his website, comparethemeerkat.com, has been getting a lot of hits by mistake. If you want to compare meerkats (size, hobbies and so on) go to his website, if you're looking to compare the market for car insurance quotes, check out theirs.
The best part of it is that they've really created a http://www.comparethemeerkat.com/ site! Someone's had a lot of fun making it, I can tell. If I wanted car insurance, I'd almost be tempted to use the comparethemarket.com website. Almost. I'd probably still just call Direct Line, to be honest. Their adverts are more convincing.