Thursday, December 27, 2007

Commercial break

There's a thing on the BBC News website saying that that advert with the drumming gorilla was the highlight of the advertising world in 2007. Really? I mean, it was okay, but it wasn't anything special. And until I read the article I didn't have the faintest idea that it was an advert for Cadbury's, so it's really not achieved its basic aim, anyway.

The coolest adverts of the year have been those home-made-looking ones for some phone company, no idea which one, or that one with squillions of musical instruments all in a line playing a catchy tune. Which could be advertising toilet paper as far as I know. If I ever end up in charge of arranging an advert for whatever company I'm working for, I'll insist that it uses the brand name in a catchy, memorable slogan that's the core of the advert. And no drumming gorillas.

2 comments:

Geoff said...

I suggest not calling your company "The drumming gorilla company" then.

SamT said...

Isn't the trick to get folk talking about the advert and wanting to know what product it is, all subliminal stuff.