There's a shop just down the road from my flat called The Beeston Cobbler. It's literally a tin hut - a metal shed with a corrugated iron roof inexplicably situated between the houses on the road into the town centre - and it's also in an inconvenient location unless you've travelled to Beeston by train and decided to walk the inconveniently long distance to the shops. So I've always wondered how it manages to stay in business, but when I went there the other day to get some keys cut, it turns out it's the busiest shop in town, with a constant stream of people coming in and out for shoe and/or key work. Meanwhile, the big shiny Timpson's in the town centre is always completely deserted.
Incidentally, at least Beeston's train station is closer to the High Road (we've got a High Road instead of a High Street, because we're weird) than Long Eaton's - for a little town, it's amazing that they managed to find a location so very far away from anything for their station.
Back in Beeston, also on the road into town is a nice bike repair shop (as opposed to the nasty bike repair shop on the High Road that I went to one time before I even lived in Beeston, who did a really terrible job of fixing my bike but at least also forgot to charge me for the job), where I've dropped my bike off today to stop it falling apart quite so drastically. I could probably buy a new bike for less money than I spend on repairs (or else I could just make some tiny effort to look after my bike so it doesn't need repairing so often), but then I'd probably put the bike repair people out of business, and it's important to support small traders.