Friday, December 26, 2025

Mar-Might will save the day

 This advert appears in Transformers No.102, dated 28th Feb.87:


Send for your Marmiteers Fun Pack! It seems to be a very short-lived attempt to make children urge their parents to buy lots of Marmite - you had to send away "only 16oz worth of Marmite labels", which is quite a lot. The little jars of Marmite in those days were 4 ounces (the labels said 113g, but they hadn't yet moved to selling them in round numbers of grammes). If the household only bought a little jar at a time, people eager to read the adventures of Jo-Jo, Bruno and Mar-Might must have been really spreading the stuff heavily on their toast!

I don't know of anyone who got the Fun Pack. I must try to find one some day. I don't dislike Marmite, but it just doesn't seem like something you'd try to promote to children in this way, even in the days when the Transformers comic was chock-full of adverts for the Weetabix gang on their latest adventure. I'd still like to know exactly what Marmite-themed fun our heroes had...