But it makes me look like a geek!

I've got one of those luminous reflective jackets (with Parkhouse Recruitment written on it in big letters - I don't pay for my clothes, as a rule) that is very useful for stopping lorries from running me over when I'm cycling home from work in the dark. Or it would be, if I wore the thing. You see, that kind of thing is just so uncool. It screams 'trainspotter' to anyone who sees me wearing it. And because I'm so worried about total strangers' opinions of my sartorial elegance, I'm very reluctant to wear this potentially life-saving item.

"But Zoomy," I hear you say, "you look so cool that no amount of reflective safety gear could harm your image!"

Or, if you're more honest, "But Zoomy, nobody gives a monkeys what you wear anyway, least of all people who catch a fleeting glimpse of you from the pavement as you cycle past. And even if they did, they'd laugh at your normal clothes anyway, so you really don't need to worry."

So okay, I'll wear the nerdy thing. But I'm not wearing a helmet.